20+ years of improving performance for sales teams by designing and re- designing selling processes utilizing best-practices in buyer motivation and decision-making.
Dan began his journey into selling in a search firm where his success moved him into a sales leadership role that encompassed training. His love for leading sales staff to make more money was born.
Dan was recognized as the International Sales Training Leader of The Year in 2013 for his work as a globally-recognized speaker, consultant & sales trainer who has coached and consulted from Vietnam to Venezuela and across the US.
Excellence Model: In 2017 Dan modeled two top performers, including the #1 rep for Sears in-home sales, to develop a B to C program; 10.5 STEPS TO SALES SUCCESS – The Road Best Traveled (contact Dan to request the outline)
Dan’s body of work can be found in The Ultimate Guide to Sales Training, a 544- page encyclopedia of best-practices on every piece of the sales puzzle. Dan has also designed (with Wendy) the 14-part sales accelerators training tool for the Association of Talent Development, world’s leading training organization, with over 40,000 members.
He is the author of #1 business best-seller, Sales Autopsy. In the book, Dan reveals the top seven traits that distinguish world-class sales professionals from the rest of the selling world.
His most recent work is The Secret Language of Influence®. This timely book on psychologically-sound selling strategies is currently available as a keynote and training program.
Sales Training — What’s Missing? Dan Seidman’s wildly popular program at the ATD Global Training Conference revealed 20+ new elements to add to your existing training, in order to help your sales pros attain selling nirvana. Some examples:
- Pain vs. Gain – what best motivates buyers to buy? We can finally settle the oldest argument in selling. Every organization should have two distinct approaches, based on how buyers are motivated to make decisions. Sound psychology married to smart selling.
- The Ultimate Objection-Handling Tool – buyer resistance creates chokepoints through every step of the selling process. In this highly interactive intervention, I will facilitate the sales team to build its own tool (so they’ll have true ownership and use it). If you don’t have a sales process in place, this could be the highest value you offer your team, especially rookie reps. Ask me about a case study on this amazing workshop. It has been my most requested consulting work in the past 10 years.
- Debrief your Own Call – sales team members can improve quickly, with the constant observation and input of sales managers. Unfortunately, managers aren’t always available to debrief every sales call. Here the salesperson is taught to debrief themselves. This is smart selling at it smartest. And you might just develop & discover your next manager.
Dan is a World Master’s Athlete with three gold medals playing on the U.S. basketball team. Like all elite athletes and sales pros, he hates losing as much as he loves winning.