Wendy Seidman

Wendy Seidman

Chief Learning Officer


Wendy Seidman

25+ years of significant contributions to training and development on a global scale.

Wendy kicked off her career with Shell Oil where she moved from a successful selling role, acquiring a great deal of awards, into training. She worked there with Business Owners (Oil Companies and Stations) to run successful operations by strengthening a wide range of skills including leadership, people management, financials and sales.

She then invested 18+ years as the Director of Training and Content Development for Willow Creek Association (WCA). She has consulted in a CLO role with Compassion International, Lead Like Jesus and is currently designing a leadership app for Chick-fil-A. Her body of work includes:

  • Producer of global leadership events. At the peak, ran 9 conferences a year, each with 60-100 breakout sessions.
  • Designed courses have generated over $40M in revenue and reached over 2,000,000 people.
  • Products include video training, workshops, leadership tools, train-the-trainer, and more.
  • As an expert in train-the-trainer, she created a 6-step training process created for non-trainers to effectively train others. Over 300 people/speakers were coached to adopt this 6-step process.
  • Conducted product launches with training and train-the-trainer experiences in the U.S., Germany, Poland, Canada, Australia, and New Zealand.
  • Gold Medallion winner in publishing.
  • Created learning strategies for a wide variety of organizations.
  • Consulting Clients include Marcus Buckingham, Amway, ATD, ConEdison (New York City utility company), ECFA (Evangelical Council of Financial Accountability), and Trinity International University (Doctor of Ministry program).
  • Work with Subject Matter Experts to turn books into viable and profitable interactive experiences.
  • Published Training Curriculum/Courses:
    • Network
      (Spiritual Gifts course: Bruce Bugbee, Don Cousins, Bill Hybels)
    • Becoming a Contagious Christian (BACC)
      (Evangelism course: Mark Mittelberg, Lee Strobel, Bill Hybels)
    • BACC Student Edition
      (Evangelism course: Mark Mittelberg, Lee Strobel, Bill Hybels with Bo Boshers)
    • Ordinary Day with Jesus
      (Spiritual Formation course: John Ortberg and Ruth Barton)
    • Good Sense
      (financial management/stewardship and budget course: Dick Towner and John Toffilon) and Freed Up revision course
    • ReGroup/Making Your Small Group Work
      (Small Group Skills curriculum: John Townsend, Henry Cloud and Bill Donahue)
    • Igniting a Life of Generosity
      (Devotional book for ECFA—Evangelical Council for Financial Accountability)
    • Strong Fathers, Strong Daughters Workbook
      (Meg Meeker)
    • Emotionally Healthy Skills
      (Small Groups course: Pete and Geri Scazzero)
    • Ignite
      (Teen leadership course: Lead Like Jesus {Blanchard, Hodges})


  • B.S.—Indiana University (Kelley School of Business, marketing concentration)
  • M.R.E. (Masters of Religious Education)—Trinity Seminary, Deerfield, IL

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